Senior Management Profiles

Mark Dobson, Co-Founder & CEO

Mark Dobson has been with WSI since our inception in 1995. He has an extensive background in business development in several industries dating back to the early seventies. His knowledge of the development of human potential and the understanding of behavioral patterns has been instrumental in developing the WSI System over the course of the years in his previous role as VP of Franchise Development.

In November 2013, Mark became the new CEO of the WSI group of companies. With Mark’s extensive business experience and knowledge of the WSI system, he has seamlessly stepped into the role of overseeing the day-to-day management operations of the business.

Valerie Brown-Dufour, COO

Chief Operating Officer, Valerie is responsible for providing support and education to the WSI global franchise system. She is also charged with managing the innovation of the WSI business model as a whole. Overall, Valerie works to ensure WSI Consultants are provided with the tools, systems, and support they need to remain top amongst their competitors.

Valerie first joined WSI in 1999 and has served in a number of roles. Prior to this, she ran her own business and worked overseas in a number of countries. Valerie holds a Masters degree from the University of Toronto.

Shaunak Dave, VP Information Technology

Shaunak began serving as WSI’s Vice President of Information Technology in April 2011. Previous to this, he was the Director of Information Technology. Shaunak joined the company in June of 2009 and has over 16 years of experience in the areas of telecommunications, information technology, cloud computing, enterprise applications and education. He specializes in the areas of strategic initiatives, automation, and optimization of IT environments both from an infrastructure and enterprise applications perspective.

Rimma Jaciw, VP Global Operational Performance

Since joining WSI in 2004, Rimma has been instrumental in the growth and development of the company through the various roles she has held which include Customer Service and Support Manager, Director of Franchise Operations, Director of Compliance and currently, Vice President of Global Operational Performance. Prior to WSI, Rimma held executive positions in five countries along with having started and operated three successful companies of her own. She oversees support, legal, regional and global events, billing and collections, and financial performance. She is an alumnus of the Certified Franchise Executives program and is the corporate liaison for the International, the French and the Canadian Franchise Association.

Michael Monaghan, VP Field Operations

Michael Monaghan has had a long tenure within WSI holding several positions in the organization. From 1998 to 2012 he held the position of International Development Director where he played a leadership role in the franchise development team. From 2012 to 2015 Michael held the title of Director of Master Franchise Operations where he oversaw the WSI Master Franchise program. In 2016 Michael was promoted to Vice President of Field Operations where he now heads up the Franchise Business Coaching as well as leading the channel of WSI supplier partners.

Daniel Lattanzio, VP Franchise Development

Daniel is a passionate team leader and player with WSI since 1996. Having come from a long history of Franchising, Daniel started with WSI in the early days to help build and grow the Franchise model, locally and globally. After being involved in multiple areas of the Digital Marketing business he found his home as Vice President of Franchise Development. Over the last 12 years, Daniel has worked with his team to build the WSI Network of Consultants worldwide. He stands behind the successful model of “Real People do Real Things.”