Case Studies

Jason Roth and Associates
Halifax , Nova Scotia
www.jasonroth.ca

Business Objective: Jason Roth and Associates are a group of psychologists and counselors with who have been serving the Halifax area for over 30 years.  They had developed a quality web site that simply was not being found on the Internet for individuals searching for their services.

Our Solution: WSI created a search engine optimization (SEO) strategy focusing on specific keywords related to their site.  We implemented the strategy, optimized each page of the site, and added analytic modules so that the results could be measured.

Results: Within two short months their search rankings improved 72% with 69% of their key search terms appearing on the first page of the six major search engines.   The new analytic reports showed a marked increase in visitors to the site with three quarters coming via the search engines!

Business Objective: Ark is an organization dedicated to forming a community by and for those who are homeless and street involved.  They make an incredible difference in the lives of young people who find themselves without shelter.  The Ark needed to raise awareness of their work and had no online presence to promote themselves.

Our Solution: WSI partnered with the Ark to produce a simple five page web site that compellingly lays out what the Ark does and how people can get in involved.  The site is optimized for search engines so it can be easily found and incorporates a donation system.

Results: Within a very short span of time the Ark could be found on the first page of Google.  Combined with other viral marketing efforts the site now receives daily visits from new users who are interested in their work.

Business Objective: LifeBalance is a health and wellness company offering life coaching, employee wellness programs, and workshops and seminars. In a new effort to market the company online, LifeBalance selected WSI to provide a full Internet Marketing solution.

Our Solution: WSI worked to produce a high quality web site that would match the balanced approach to wellness LifeBalance provides. This site is optimized to be found by search engines and complements a strategic pay-per-click marketing campaign.

Results: The resulting high function site communicated this message through its graphic design, copy, and user interface.

Business Objective: HFXLunch is a group of community minded business professionals aiming to turn the networking concept inside out. After a successful Christmas event, they decided the one page static web site was not going to make an impact on the next big event in April

Our Solution: WSI worked with local designers, branding experts, and others to produce a completely re-branded web site that was optimized to be found by search engines.

Results: The new effective web site combined with an integrated marketing campaign, saw site traffic increase over 220% in just three weeks during the run up to the event. As a result, the event was an outstanding success drawing over 500 participants and raising thousands of dollars for the Ark Homeless Charity.