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WSI Global Excellence and Innovation Convention Will Feature Renowned Web
Analytics Guru and Social Technology Expert -
Toronto, Ontario, May
4, 2010… Ranked
by Entrepreneur Magazine as the #1 Internet marketing franchise for 10 consecutive
years, WSI is organizing a
global franchisee convention in Miami, USA on September 24-26. Today, WSI is
pleased to announce that it has secured two digital marketing experts as
keynote speakers for the event. Web analytics guru Avinash Kaushik, and social
technology expert Scott Klososky, will lead discussions around digital
marketing strategies with our franchisees.
Ron McArthur,
President of WSI
says, “We are delighted to have these two
well respected and influential industry experts join us for our Global Convention.
Our franchisees will benefit immensely from the expertise they will share in
their keynote sessions. By using the information and strategies shared at this
event, our Internet Marketing Consultants will have the ability to augment
their digital marketing strategies to ensure their customers achieve higher
profits.”
As
a thought leader and author of the recently published book Web Analytics 2.0 and the best seller Web Analytics: An Hour a Day, Avinash Kaushik has helped some of
the biggest companies in the world evolve their online marketing strategies to
a more data-driven and customer-driven approach. Avinash is committed to
helping organizations unlock the value of web data, and is a frequent speaker
at industry conferences in the US and Europe, such as eMetrics, Ad-Tech,
iCitizen and Search Engine Strategies (SES).
Avinash Kaushik says, “I am pleased to be associated with a
leading digital marketing firm like WSI, and I’m very excited to present and
share techniques and strategies with its Internet Marketing Consultants at
their Global Convention in Miami. With companies
increasing their online marketing budgets, they are also tasked with the
responsibility of keeping pace with their return on investment from such
efforts. Therefore, tracking data and making decisions based on the online
drivers become imperative. As such, during this time of changing dynamics in
the online landscape, ensuring continued growth and profitability becomes the
key in this world of digital marketing. During my keynote address, I will be
discussing the ways in which web analytics has evolved and addressing the
future changes that online businesses need to make in order to stay ahead of
the competition.”
A
former CEO of three successful start-up companies, two of which were sold for
over $200 million in aggregate, Scott Klososky has worked as a consultant for many
large corporations assisting them on how to use the latest new media
technologies to increase profitability. Today, he shares his unique
perspectives on social technology, business culture and the future of digital
marketing with audiences and organizations all over the globe.
Scott Klososky says, “For businesses to thrive in today’s world,
a strong online brand presence and positive reputation is imperative. Using digital
media technology as a tool for business growth has turned small start-up operations
into multinational corporations. During my keynote address at WSI’s Global
Convention, I will be discussing how social technology, including social
relevancy, social media, social networking, is changing the way we communicate
with our customers and ultimately how we do business online.”
WSI’s
Global Convention will also feature a series of information workshops, social
media breakout sessions, several case study presentations and numerous
networking opportunities allowing our franchisees worldwide to collaborate and
exchange best-in-class techniques, methods and strategies.
For more information, please contact Valerie
Brown-Dufour at 1-905-678-7588 ext. 1370 or vbrown-dufour@wsicorporate.com.
About WSI – we simplify the Internet:
WSI
is the world’s #1 franchise offering Internet marketing services to suit the
needs of multiple industries. The
company has the world’s largest Internet Consultants’ network and a strong head
office in Toronto, Canada. WSI Internet Marketing Consultants have helped
thousands of small and medium-sized businesses realize their online marketing
potential. By using innovative Internet technologies and advanced Internet
marketing strategies, businesses can have a WSI Internet Marketing System
tailored to their individual needs to elevate their Internet presence and
profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard
of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing
Association (WMA). WSI has been ranked the #1 Internet Services Franchise in
Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row.
Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises
and #49 in America’s Top Global Franchises. With the support and cooperation of
its customers, franchise network, employees, suppliers and charitable
organizations, WSI aims to help make child poverty history through its global
outreach program. For more information about WSI’s offerings and business
opportunities, please visit our website at www.wsicorporate.com.