Toronto, Ontario, April
30, 2010… Video
is fast becoming one of the most effective ways to engage and market to online users.
As the world’s #1 Internet services franchise, according to Entrepreneur
Magazine, WSI
hosted an experts webinar yesterday entitled “Video Marketing: Proven
Strategies and Future Trends” featuring Drew Himel, WSI Social Media
Strategist. The online training session educated global business owners on the
value of video marketing and key tactics to consider for implementing an effective
online video marketing campaign.
Drew Himel, WSI
Social Media Strategist, says, “Online
video is one of the best ways to get in front of and hold the attention of your
audience. Research shows that authentic video increases conversion rates, reduces
bounce rates and has an overall positive effect on increasing your sales.
Producing video for your website doesn’t have to be a big production. Often
times simple, authentic, in-house videos have a greater impact than
professionally designed videos because they are more transparent and better
identify with users. For businesses, video is an inexpensive way to increase
your company’s exposure and better market your business online. In my recent
webinar, I discussed some important components related to effective online
video marketing.”
As
a Social Media Strategist, Drew Himel has been an Internet Marketing Consultant
with WSI for 3 years. He has helped numerous companies create and implement
effective social media campaigns leveraging Facebook, LinkedIn and YouTube. He
has also spoken at several conferences outlining key benefits and uses of
social media optimization.
Hundreds
of business owners attended the virtual training and expanded their knowledge on
the importance of utilizing rich media tools like online video to create a
better experience for Internet users. Attendees also gained a firm
understanding of the advantages of online video marketing, including better
search engine rankings, higher conversion rates and more exposure and branding
for their business.
Ron McArthur,
President of WSI,
says, “According to ZenithOptimedia, in
2010 about $2.69 billion will be spent advertising with online videos in the
US, an increase from the $2.21 billion that was spent in 2009. As viewing
online videos becomes a mainstream activity, marketers are starting to increase
their advertising spending on this channel. The tactics of video marketing
range from incorporating video in your email marketing to using video to boost website
and landing page conversion to marketing your brand through a YouTube channel.
The key is to get educated on the topic and use a certified professional, such
as a WSI Internet Marketing Consultant, to strategize the best marketing plan
for your company. WSI’s goal through our monthly digital marketing webinar and
whitepaper series is to educate business owners on how to best leverage new
media tools in their marketing strategy.”
WSI
launched this educational initiative in 2009 to give business owners worldwide
a channel to increase their knowledge on various topics related to digital
marketing. These monthly webinars are delivered by digital marketing experts
within the WSI network, and each month an accompanying whitepaper is also made
available.
To
learn more about video marketing, please download a complimentary whitepaper
from http://getwsipowered.com/.
For
more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext.
1370 or vbrown-dufour@wsicorporate.com.
About WSI – we simplify the Internet:
WSI
is the world’s #1 franchise offering Internet marketing services to suit the
needs of multiple industries. The
company has the world’s largest Internet Consultants’ network and a strong head
office in Toronto, Canada. WSI Internet Marketing Consultants have helped
thousands of small and medium-sized businesses realize their online marketing
potential. By using innovative Internet technologies and advanced Internet
marketing strategies, businesses can have a WSI Internet Marketing System
tailored to their individual needs to elevate their Internet presence and
profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard
of Excellence Awards at the Annual WebAwards Competition organized by the Web
Marketing Association (WMA). WSI has been ranked the #1 Internet Services
Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a
row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based
Franchises and #49 in America’s Top Global Franchises. With the support and
cooperation of its customers, franchise network, employees, suppliers and
charitable organizations, WSI aims to help make child poverty history through
its global outreach program. For more information about WSI’s offerings and
business opportunities, please visit our website at www.wsicorporate.com.