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Case Studies

What kind of impact can proven Internet Marketing strategies have on a business? 

Here are a few examples of how WSI has helped businesses attract new customers and increase sales.

Harford County Cultural Arts Board
www.CulturalArtsBoard.org

Goals and Objectives:

The Harford County Cultural Arts Board was looking to:

  • Improve customer service by providing online grantapplication submissions
  • Increase their exposure within the greater Harford
  • County arts community in order to make grants available to a greater number of artists / organizations
  • Become THE resource for arts‐related events in the area
  • Develop an online community for the artists in the area
  • Provide greater exposure for some of the smaller or lesser known arts events and groups in the county
  • Be able to update their own website at will (which they could not do before)
  • Utilize the talents of local artists to create the design for the website

Summary: WSI addressed the client’s needs by proposing a WSI Business Edge website that could be placed on the client’s domain and could be optimized for the search engines. WSI Business Edge was the chosen platform because of its
ease of use for the client and end user, as well as the wide selection of modules and features that are included within this WSI branded solution.

Dr. Cerny, Lonehill Dental Clinic
www.DRCerny.co.za

Goals and Challenges: Most dentists face the same problems when marketing their businesses and Dr. Cerny was no different. Dentists rely on word of mouth referrals and Dr. Cerny’s business was 100% word of mouth.

Dr. Cerny’s husband recommended WSI to her, as we had just completed his company’s website. They were impressed but apprehensive about using a website and search engine marketing for their business.

Summary: WSI evaluated Dr. Cerny’s current website and found it to be a
“framed based” website, which did not feature on the search engines. In fact, the website was invisible to Google. WSI recommended creating a new website and applied our search engine essentials package to the website to ensure that it gets indexed by the search engines. The website would have forms through which customers could book their appointments.

Seraphini Italian Restaurant

www.Seraphini.com.br

Goals and Challenges: Seraphini wanted to develop a website to promote their new restaurant, which opened in September 2008. WSI benchmarked the client’s main competitors, and based on this information, we worked on the graphic design and Web development to ensure the client’s restaurant stood out.

The Solution: For this client, WSI chose the WSI Business Edge solution because of its flexibility, ease of use and familiarity with the platform. Since it was a very simple project, the website is composed of content pages, a media gallery and map modules, which are included in the technology.

Results: Within 3 weeks of launching the site, it had over 2,300 visits and 1,812 unique visitors, which helped generate over 30 reservations per day! The client is very happy with the new website and the compliments they receive. They are also very impressed with WSI’s work and the way WSI handled the project in order to launch it within 10 days.


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